Written Portfolio
Below are APA-style written communications completed while owner Ash Keenan pursued her Public Relations degree at Gannon University.
01
"ACES" Marketing Campaign
AKPR developed an organized plan to help meet the goals of the client's marketing campaign. Through advertising, email marketing, and other marketing communication efforts, the Office of Academic and Community Engagement at Gannon University was able to promote their event successfully to all targeted audiences.
02
Crisis Management Plan
Conceptualized in Strategic Public Relations class to proactively manage a hypothetical crisis for Mothers Against Drunk Driving, providing a detailed plan to positively combat the crisis and salvage the organization's image to its publics.
03
Event Plan
A detailed plan that includes the conception and execution of a student sporting event at Gannon University for event planning class that encompasses all the moving parts needed to successfully put on the event.
04
Blog Post
Standard blog format post completed for an internship at ThePinTrip to be posted on their website that provided helpful travel information to their target audience that drove direct traffic to the website while intermittingly being promoted on other social channels.
