Freelance Portfolio
A synopsis of work completed for past and present clients since the creation of AK Public Relations.
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Five Iron Golf
Five Iron Golf is an indoor venue golfers can maintain their skills year-round using state-of-the-art simulators. They provide a of activities, including tournaments, leagues, clinics, and lessons. While it is a franchise, Erie boasts its own unique location.
Date
July 2024 - October 2024
Brief
AKPR partnered with Five Iron Golf to create a marketing strategy tailored for the Erie market. While they have a corporate marketing team, Five Iron aimed to develop events, media content, and promotions that resonate with the local consumers in Erie.
What I Did
AKPR developed a comprehensive marketing plan that covered all aspects necessary for marketing tactics and promotions for the 2024 season. Additionally, AKPR established a detailed implementation system for events and promotions for internal staff in executing all marketing initiatives. I also helped establish a roadmap for the business's first year in terms of marketing.
J.Allen Poetry
J. Allen Denham is a freelance writer and poet, who on top of writing daily for his own portfolio and catalog, offers custom creations including poems, short biographies, testimonials, and uniquely framed short stories to immortalize birthdays, anniversaries, weddings, special occasions, and milestones of all kinds for businesses, loved ones, or almost anything one can imagine.
Date
April 2024 - Present
Brief
AKPR collaborated with J. Allen to enhance his brand image, boost visibility, and attract more traffic to his services, ultimately increasing his sales and solidifying his presence in the writing community.
What I Did
AKPR created a comprehensive marketing plan to effectively establish himself as a writer and promote his. The plan emphasized social media, including a schedule and graphic design templates for easy updates. Furthermore, AKPR is in the process of developing a website for J.Allen's brand, featuring essential information and a booking option for his services.
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Seneca Mineral
As a leader in ice and dust control products, this woman-owned business located in Erie, PA provides industrial products since 1967.
Date
March 2024 - April 2024
Brief
AKPR collaborated with Seneca Mineral to create new trade show materials for their annual events. They aimed for a more polished and professional design that aligned with their branding.
What I Did
AKPR created several versions of trade show banner and tablecloth for Seneca Mineral, providing them with various options to consider. The banners effectively conveyed information in a clear, branded, and visually attractive manner. Furthermore, AKPR designed tablecloths featuring their logo to enhance the overall presentation. Lastly, AKPR assisted Seneca Mineral in exploring creative and distinctive swag items aimed at capturing the interest of potential customers at upcoming trade shows.
Flying J's Construction
Beginning as a mere hobby after work hours, Flying J's Construction has blossomed into a leading construction company in Erie, PA. From its humble beginning, our company has emerged as a beacon of excellence, driven by a passion for quality workmanship and client satisfaction.
Date
March 2024 - May 2024
Brief
AKPR collaborated with Flying J's Construction to boost its online digital presence by creating a website that effectively showcased their brand identity and conveyed all essential information.
What I Did
AKPR designed a user-friendly, visually appealing website that included all essential features for the business. This website has helped establish Flying J's online presence, offering potential customers a platform to gather information and generate leads. Now, interested clients can effortlessly access details about the business and book services online.
Krankenstein Rock
Nick Belluomini is a local guitarist battling cancer for the second time. After his first experience with cancer, he created a rock album titled "Krankenstein." Through this album, he aims to connect with others who have faced similar challenges and inspire them tovere. All proceeds from the album will be donated directly to the Cleveland Clinic.
Date
March 2024 - April 2024
Brief
Nick aimed to create a website where people can buy the album and learn about its development background. AKPR assisted in bringing this vision to life by creating an impressive website that not only generated traffic for his album but also directed visitors to the Cleveland Clinic.
What I Did
AKPR collaborated closely with Nick to transition his rock album into the digital space, building a listener base and raising awareness about his cancer journey and the Cleveland Clinic. I created a website that features essential information and links to support sales and donations for the Cleveland Clinic. The site also showcases photos, live performances, and details about Nick's journey in writing and producing the album. As a result of the website, Nick has sparked interest from recording companies regarding a potential record deal.
Art's Bakery
Art's Bakery has been a beloved staple in Erie since 1950, offering a wide variety of baked goods, deli items, and groceries. Under new ownership, the bakery is excited to continue providing the same delicious treats and friendly service that customers have come to know and love. With a second location set to open this spring, Art's Bakery is committed to expanding its reach while maintaining its commitment to quality and tradition.
Date
January 2024 - May 2024
Brief
AK Public Relations is proud to have worked with Art's Bakery to enhance its marketing efforts. I created a comprehensive social media schedule with compelling graphics, and trained staff on new social media protocols, cultivating 2,000 new followers within the first twp months of execution. Additionally, I am designed them a new website that communicates the brand clearly to Art's Bakery's customers, accepts online orders, and initiates a loyalty program. Amongst these two main duties, I function as a general marketing consultant, conceptualizing marketing elements as needed.
What I Did
Art's Bakery partnered with AKPR to revamp its image while maintaining its traditional feel with a modern twist. AKPR also helped Art's Bakery establish a more consistent social media presence to increase engagement and followers. In addition, AKPR designed product stickers and labels to complement the rebranding. From AKPR's efforts, Art's won "Best Bakery in the Erie Choice Awards.
RJM Septic Systems & Excavation
With four years of honorable service as a United States Marine Corps 0331 machine gunner, RJM Septic & Excavation founder Ryley Moneta embodies a commitment to excellence and dedication in every project. As the grandson of Bob Rathmann from the renowned Rathmann Plumbing, Ryan spent five years managing the family business before venturing out to establish his own company. Today, Ryan personally designs and oversees the installation of more than 60 septic systems annually and is certified to service and install Eone grinder pumps. Drawing on a legacy of quality craftsmanship and a passion for service, RJM delivers reliable, expert solutions tailored to your needs.
Date
November 2023 - Present
Brief
At AKPR, I take pride in delivering comprehensive marketing plans that cater to my client's specific needs. For RJM I conducted in-depth research to develop a year-long marketing plan that included both digital and physical marketing avenues. My plan was designed to hit all the necessary targets desired by the client, ensuring maximum exposure and engagement.
What I Did
Successfully branded RJM, which has resulted in a greater geographical reach for their target audience. My efforts in creating a consistent and relevant social media schedule are sure to make RJM a staple service across Erie County. AKPR helped them establish a new look with employee trucks, uniforms, business cards, a website, and other marketing materials that are sure to catch the attention of potential customers and leave a lasting impression.
You V You Personal Training
Small personal training gym operating locally in Erie, PA offering one-on-one sessions, group classes, nutrition coaching, and mobility rehabilitation.
Date
June 2023 - Present
Brief
AKPR conducted a social media audit, created a content calendar, and provided ongoing social media management and graphic design services.
What I Did
AKPR works with a local personal training gym to create a social media strategy that includes regular posts, customer engagement, and promotion of services in correlation with a new website design. Since the beginning of 2024, AKPR has been able to cultivate over 21K in revenue in client sign-ups, as well as getting them in the top three for the Erie Choice Awards.
Estate Planning Council of Erie
The Estate Planning Council of Erie is dedicated to assisting clients in making informed decisions about their wealth, including holding, growing, and transferring it. With a membership of attorneys, financial advisors and planners, insurance agents, and representatives from charitable organizations, the council provides networking and educational opportunities to professionals in northwest Pennsylvania.
Date
October 2023 - January 2024
Brief
Created and executed a comprehensive digital marketing plan. Established a social media presence on LinkedIn, improved the website's design and content, and boosted RSVP's for attendance at their following meeting by 50+ guests.
What I Did
AKPR partnered with a local financial planning organization to enhance EPC's online presence, increase website traffic, improve website usability, and engage a younger audience for membership. Through our collaboration, we were able to establish a strong online presence relevant to their brand to help achieve their desired goals.
Sarah Haggerty Music
Singer-songwriter and guitarist who captivates audiences across western Pennsylvania with her original music and diverse range of covers. When she's not performing, she's busy practicing and recording at her home studio. She also shares her passion for music by teaching guitar lessons to local youth.
Date
November 2023 - January 2024
Brief
Sarah Haggerty Music partnered with AKPR to develop a marketing strategy that would increase fan attendance at her gigs and establish a strong brand image. Through a consistent social media marketing approach, logo design, and other marketing communication pieces, the message of her brand was integrated and a clear brand image was established. This has helped to form long-term, stable relationships with her fans.
What I Did
Developed a marketing plan that encompassed a social media strategy, social media posts, social media sweepstakes, logo design, business cards, and show posters. Sarah saw a 20% increase in engagement within the first few weeks of implementation. Additionally, Sarah has a fully booked schedule for the 2024 summer season.
Gannon University
For the "Beyond the Classroom" educational conference. Office of Academic Community Engagement focuses on integrating service-learning into higher-level education curriculum.
Date
December 2022 - June 2023
Brief
AKPR worked with a local university to create a marketing campaign for an event that highlighted the impact of their work in a college classroom. The goal was to increase donations and volunteer engagement.
What I Did
AKPR conducted a brand audit, developed a messaging framework, and created a campaign that was able to attract a 50% increase in attendance for the conference.
Additional Projects
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